WHY: The Most Important Question in Social Media

Pam Moore. socialmediatoday.com

As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. But if you can’t answer the question of WHY, then it’s all for nothing, my friends. Give your audience a reason to care that you exist

Read full post


3 Ways to Boost Reader Engagement on Your Blog

Sam Swiech. socialmediatoday.com

The blogosphere is a pretty big place these days. So big in fact, it seems to be getting more and more difficult to pull in a decent readership let alone garner a healthy dose of engagement on your posts.

This problem is particularly frustrating because of the incredibly rich content and innovative ideas that often go virtually unnoticed. Simply attracting eyes to your blog is the primary hurdle bloggers are faced with, but there’s a another dimension to blogging that is often left out of the discussion when it comes to encouraging readers to participate in your content––style.

Read full article