B2B Marketing Secret: Video, Video, Video

by JANINE POPICK @janinepopick

Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business.

YouTube isn’t just a platform for sharing videos, it’s also one of the most popular search engines on the web–second only to Google. And YouTube is the third most popular website in the world, with over a billion unique visitors each month according to the company. Using YouTube for your business has the potential to energize your current customers, and attract new ones.

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